I was at my local Borders this weekend and I noticed they installed a flatscreen TV over the magazine section. What the hell? Who goes to a bookstore to watch TV? Did someone at corporate decide books were too boring and old fashioned? According to this article:
The screens are \”not designed to be intrusive,\” Mr. Jones said. Rather, he said, they are \”part of a master plan to create content that will do several things for us,\” like directing traffic to the Borders Web site and paving the way to more cross-promotional deals with large media companies.
Bullshit, the first thing I noticed was a TV on somewhere in the store.
I heard Hooter\’s is installing a library section in all its restaurants.
Leave a Reply