
Good article about Japanese Magazines and how there’s almost a cult-like following in the US. I’ve been “reading” Japanese magazines for a while (I can’t read Japanese so I just look at the pictures) and they seem much different from Western magazines. The article makes the point that Western magazines usually have to keep their advertisers in mind when writing their content, whereas the Japanese magazines are written from passion and love of their subject matter. I love that the magazines are hyper-specific too. I visited Tokyo a few years ago and they still seem to be really into physical media; there’s still lots of bookstores, magazine stands, news racks, record stores, etc, so it seems like their magazines still have high readership that allows this hyper-specificity.
A couple of my favorites:
- Lightning and Clutch – Focus on Americana, i.e. vintage denim, leather jackets, boots, 70s band tees.
- Popeye – Men’s lifestyle and fashion
- Free and Easy – Now defunct but focused on 60s Ivy League fashion
- Garage Life – Solely focused on garages, no cars
I was just in San Francisco and visited the Kinokinuya store in Japantown, where I picked up the latest Tokyo City Guide issues of Brutus and Popeye. They’re actually English editions so I can read them for the first time.



