Advertisers Seek a Bigger Role in TV Programming

A staged, unscripted program created by Ford Motor Co. to showcase its line of sport-utility vehicles, titled \”No Boundaries,\” is set to premiere in March on the WB network. Ford also is developing other series, one of which would feature the Thunderbird.

A spokesman further elaborated that David Hasselhoff signed on for the lead role, and that the Thunderbird would be able to talk.